As the craft beer craze continues to take the nation by storm, it’s no surprise that companies like Anheuser-Busch are trying to hop on the bandwagon. But will the craft community accept the beverage giant’s offerings?
To many enthusiasts, a true craft beer can only come from an independent brewery, preferably something small and local–and the Brewers’ Association’s definition is pretty similar. According to them, craft beer breweries need to be small, independent and “traditional,” whatever that means.
Regardless, these are all things Anheuser Busch most decidedly is not.
Garret Wales, the co-founder of Anheuser Busch’s attemped craft offering, 10 Barrel, says that their intention is purely just to join the community. The 10 Barrel brewing company location is just around the corner from a San Diego favorite craft brewer, Monkey Paw.
The close proximity has invited a bit of animosity from the locals. And at 6PM, on 10 Barrel’s opening day, a plane flew by, flying a sign that read “10 Barrel is not craft beer.”
As reported, “I don’t let someone else tell me what’s craft,” Wales said. “I define craft as something that’s made with love; made with care. That’s exactly what we’ve always done.”
Only time will tell if the rest of community agrees with him.