Carlos Brito, CEO of Anheuser-Busch InBev NV, received some bad news recently. Due to flagging sales, the Belgium-based beer giant was not hitting its sales goals.
So, he did something shocking. He didn’t give himself a bonus—other CEOs should take note.
Aside from failing to meet goals for seven, straight quarters the main reason has a lot to do with a South American nation that might not love its beer as much as AB thought.
According to Bloomberg, “Fourth-quarter results missed estimates at almost all levels as the brewer continues to struggle with a slump in its key market of Brazil.”
This is oddly refreshing news, considering we live in a world where it seems like executives get their bonuses no matter what the bottom line says. This is Brito planting a flag about what kind of company he wants to run, and it is positive.
According to the article, Brito said: “‘If you own a bakery and don’t make any money one year, you don’t get a bonus—this is the same thing. … After a bad year, that’s when you see leaders rising to the occasion.’”
Good luck, Carlos. We will be watching the reports next quarter to see if you lived up to your words.