Boston Beer Company doesn’t seem to be the shiny, cool brewery in Boston anymore—the story’s in the numbers. The brewery released its Q1 earnings on April 26th and the numbers show a very depressing sign with a 14% decrease in total revenue and another 14% decrease in depletions.
So the big question on the table now is, why? Well, Martin Roper, the CEO of Boston Beer Company blames the decrease in revenue on the poor performance of the company’s 2017 spring seasonals. He said: “Samuel Adams
He said: “Samuel Adams Hopscape and Samuel Adams Fresh as Helles, compared to Samuel Adams Cold Snap last year. The weakness in our two new spring seasonals seems to have resulted from a combination of drinker confusion at retail, the acceptability of these seasonal beer styles and the timing of our seasonal transitions compared to last year.”
This has apparently been an ongoing problem for the company and Jim Koch, the founder of Boston Beer Company has been trying to solve the brewery’s woes for years but to no luck, as its revenue continues to decline.
Box Brew Kits did an in-depth analysis of Boston Brewing Company’s woes and you can check it out on their website here.
Source: Box Brew Kits