Ronald McDonald may have some damage control to do for his “Golden Arches” upon the fast-food company’s Twitter account being supposedly hacked. This Tweet had anything-but-good words about President Trump. More, this degrading Tweet was actually pinned to the top of their feed!
Fortunately for McDonald’s, they’d caught the post and deleted it within an hour. They quickly threw up a CYA (Cover Your Ass) Tweet:
Twitter notified us that our account was compromised. We deleted the tweet, secured our account and are now investigating this.
— McDonald’s (@McDonaldsCorp) March 16, 2017
The Twitter people told the media they don’t get involved with such issues involving their users’ accounts. They’re only there to assist users in security matters, fielding FAQs, etc. (Hey, Twitter, you made a wise decision to not get involved in this one.) Many Twitter users jumped in with supportive posts, while others made light of the matter via comical remarks suggesting they’d become regulars of Ronald’s restaurant.
However, it wasn’t all bad for the Big Mac makers, as BrandWatch (a social-media-insights company) Senior Data Analyst Kellan Terry said the incident gave the fast fooders a 150-percent wave in terms of being tagged on Twitter. (Perhaps McDonald’s should double-time it with flipping those burgers.) Two-thirds of those mentions were favorable for the Shamrock Shakers.
“Big Macs are starting to trend within the McDonald’s conversation, as people are either saying they are buying a Big Mac today to mark the occasion, or they wonder if Trump supporters will now ‘cut Big Macs from their diet,’” Terry remarked.
But Ronald & The Gang better cash in on this quick, as Terry doesn’t see this incident benefiting them in the long run. More, Internet-security pros stressed this as an example of corporations not having a better lock-down on such a crucial aspect of marketing. Then again, this is McDonald’s we’re talking about—makers of many flopped ideas:
“There are just so many ways, if you’re not careful, for an adversary to have access to your social media accounts,” University of Illinois at Urbana-Champaign Electrical & Computer Engineering Ass. Professor Michael Bailey said. “Corporations are ripe targets because they have such a large presence on social media.”
With this incident involving McDonald’s, it won’t be surprising if the company receives some bad PR over this. However, this might be a good challenge for their probably-fresh-off-the-blocks PR juniors.